Events Calendar

LinkedIn for Business Workshop

24 August 2021 — 9:30am to 4:30pm

Venue: Doubletree by Hilton, Granary Wharf House, 2 Wharf Approach, Leeds LS1 4BR

LinkedIn is THE business network, where millions of people, including your potential clients and customers, hang out.  

And with B2B buyers starting their buying journey online, LinkedIn is often their first port of call when researching options and checking out potential suppliers.  

Make sure that it’s what your potential clients are finding on LinkedIn with this full-day LinkedIn workshop, designed to give you the know-how and confidence to use LinkedIn in your day to day sales and marketing activities. 

The training covers the 3 ‘Ps’ to success on LinkedIn: 

  • Profile: how to create a powerful and free online presence that will get you found when people search for you on LinkedIn & Google
  • Prospecting: how to find and get in front of your target audience.  This pro-active approach puts you firmly in the driving seat in creating new opportunities
  • Posting: how to position yourself as a trusted expert and use LinkedIn to keep top of your prospects' minds so that that they think of you when they need help

Workshop Agenda: 

9.30 am   Arrival, registration, Tea and coffee 

10.00 am Training session 1: Step 1 Your LinkedIn Profile 

What you really need to be saying on your LinkedIn profile to attract your ideal clients to you. Plus, LinkedIn pages. Why you need one and how to set one up. 

12.30 pm  LUNCH 

1.00 pm Training session 2: Step 2 Growing a strong network 

How to use the tools within LinkedIn to find and get in front of your ideal clients and connect in the right way. 

3:00 pm   BREAK 

3.15 pm Training session 3: Step 3 Raising your visibility  

How to post and engage on LinkedIn. The how, what and where to post for maximum impact and how to spot opportunities to engage with your audience. We finish with creating your LinkedIn Action Plan and Q&As. 

16.30 Finish 

Your business must be registered to the Digital Knowledge Exchange to attend this event. Registration to the programme is free of charge and open to eligible businesses based in West Yorkshire, York, Harrogate, Selby and Craven. To register your business, please call 0113 426 0535 or send an email to knowledge@digitalenterprise.co.uk

To book your place call 0113 426 0535 or send an email to knowledge@digitalenterprise.co.uk

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