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How To Get Better Results From Facebook & Instagram Advertising Workshop

11 August 2021 — 9:30am to 4:30pm

Venue: Cedar Court Huddersfield Hotel, Ainley Top, Lindley Moor Rd, Elland, Huddersfield HD3 3RH

Facebook and Instagram remain two of the most used social media platforms out there and so it makes sense to get your business in front of the right audience on these sites.

Workshop Presenter

Janet Bebb, certified Facebook Blueprint Lead Trainer and Managing Director of Social Progress.  

Janet set up Social Progress in 2011 after a career in banking and business support. Social Progress provide services in digital marketing, training, business advice, graphic design, video marketing, and photography. Janet works closely with Facebook & has been to their offices in Dublin & London a number of times. 

Workshop Description:  

Facebook and Instagram remain two of the most used social media platforms out there and so it makes sense to get your business in front of the right audience on these sites. You don't need to be an expert in Facebook advertising to get results. You just need to understand some core adverting principles and work out your strategy.  

This workshop is designed to give you the right tools, tips and techniques and some simple steps to help you on your way. You'll be seeing results in no time. 

Workshop Format: 

9.30am Delegate Arrival 

10am – 12.30pm Training session 1 (Refreshment Break at 11am)

12.30pm-1pm Lunch 

1pm-3pm Training session 2 Refreshment Break at 3pm

3pm-4.30pm Training session 3 

4.30pm Event Ends

Workshop Agenda: 

  • Introduction to Facebook Advertising 
  • Determining your advertising objectives 
  • The Difference Between Boosting Posts and Ads Manager 
  • Facebook Campaign Set Up 
  • Creating Adverting Audiences, Placements, & Budgets 
  • Pixel Codes & Website Targeting 
  • Developing the Creative Look 
  • What do 'good' ads look like - examples of first-class adverts 
  • Reporting & results 

Your business must be registered to the Digital Knowledge Exchange to attend this event. Registration to the programme is free of charge and open to eligible businesses based in West Yorkshire, York, Harrogate, Selby and Craven. To register your business, please call 0113 426 0535 or send an email to knowledge@digitalenterprise.co.uk

The Cedar Court Hotels ‘Covid-Safe’ Operating Guidelines are here

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