YORKSHIRE BREWERY JOINS TESCO INCUBATOR

A West Yorkshire brewery has secured a place on a Tesco incubator scheme.

Salt Beer Factory, from Ossett Brewing Company, comprises a 20 hectolitre plant and taproom. It is located in a grade II-listed former Edwardian tram-shed in the UNESCO World Heritage village of Saltaire, created by 19th century philanthropist Sir Titus Salt.

Since 2018, the Tesco Incubator Programme has supported 28 brands under the incubator initiative. SALT is only the fourth brewery selected and follows on from Brewdog, Thornbridge and Camden.

Nadir Zairi, managing director of Salt Beer Factory, said: "Being selected for the incubator scheme is terrific recognition and a huge achievement for us. We are extremely proud to be in such esteemed company. We have a great relationship with the Tesco team and we are brand embedded and inspired by our local history.

"Our relationship with Tesco allows us to grow our brand to tell our story nationally and showcase our exciting, creative beers in a vibrant craft beer industry.

"This is even more important when taken in the context of the impact Covid-19 has had on the brewing and hospitality industry. SALT is very proud to be only the fourth brewing brand on the scheme, following in the footsteps of three illustrious brewers."

Source: Yorkshire brewery joins Tesco incubator | Insider Media