Commenting on his appointment, Ivan said: "I’m incredibly excited to join Pure Energy Music at such a dynamic stage in its journey. The team’s passion for innovation, their deep understanding of the fitness industry, and their ambitious growth plans make this a truly exciting opportunity. Having spent years working at the intersection of fitness and technology, I see huge potential for Pure Energy Music to further disrupt the space and drive real value for fitness professionals. I look forward to working with the team to scale the business, expand our reach, and continue delivering cutting-edge music solutions that empower the fitness industry.”