Events Calendar

E-mail Marketing

03 August 2021 — 10:00am to 12:00pm

Venue: Online Event

We are back with another fast and action-packed masterclass on the art and science of email marketing that will give you lots of new ideas on how to build trust and relationships with your audience.

Who is it for?

All levels – from decision-makers who are new to digital marketing or to practitioners in need of a fresher perspective.

What will I learn?

Together we will learn how to structure and craft email marketing campaigns that will be appealing to your audience and rewarding for you, the marketer.

Presented by Pascal Fintoni, the masterclass will look at the many, and often forgotten, styles of email marketing to help you launch your campaigns and stand out from the crowd:

Part 1 – The Email Marketing Essentials – A reminder of the 3 main elements of a successful email campaign: Be Useful, Be Timely, Be Visible.

Part 2 – The Email Marketing Tactics – We look at practical examples that will help make your campaigns work harder for you.  In particular, we will learn about 4 main email tactics: ‘Singles, Series, Seasons, Specials’.

Part 3 – The Email Marketing Toolkit – In this webinar, we will look also at the many apps and online platforms you can use to create and curate great content for your email marketing.

Part 4 – Your Questions – We will close the masterclass with your questions answered live by Pascal Fintoni 

Your business must be registered to the Digital Knowledge Exchange to attend this event. Registration to the programme is free of charge and open to eligible businesses based in West Yorkshire, York, Harrogate, Selby and Craven. To register your business, please call 0113 426 0535 or send an email to