WEBSITE STRATEGY & PLANNING
15 September 2022 — All day
Venue: Online Event
An interactive and informative workshop providing the tools you need to write a well thought out. concise website strategy and brief..
This workshop is a must for anyone looking to create a website for their business covering any type of website and business sector. It is perfect for business owners who don’t quite know where to start or who have previously tried to set up a website and struggled.
Within the workshop. you will learn how to create a strategy and solid plan out of three simple exercises called “Why” “Who” and “What”.
At the end of this workshop. you’ll have all the tools you need to be able to write a well thought out and concise website strategy and brief using the templates provided.
Using your new strategy and brief you’ll be able to start the process of creating your website and digital marketing knowing you’ve got a concise plan and understanding of what you need to do.
You’ll also learn basic tips on understanding your target audience. different types of websites and functionality they can have. best practices for design and build. and useful takeaway points for post-launch work such as digital marketing and SEO.
1. To understand the core principles of a website strategy.
2. To identify Why you need a website. Who it is for. and What it needs to deliver.
3. Learn how to write a website brief document.
1. To produce a written website strategy for your business.
2. Write a website brief using the template provided.