PLANNING YOUR MARKETING - GDPR ESSENTIAL CONSIDERATIONS
28 September 2022 — 9:30am to 11:00am
Venue: Online Event
This interactive workshop will cover how marketing and data protection work together and the laws that apply...
Planning Your Marketing - The Essential GDPR Considerations
One of the most important things we do with our business is to market our services/products to our customers and clients. But getting marketing right and complying with data protection and e-privacy laws can be a daunting task. This workshop will help businesses understand how they can market to their clients/customers without breaking the law. This workshop is suitable for businesses who either have their own in-house marketing staff and those that outsource their marketing function to another business. This workshop is delivered by Dunwell Data Protection.
This workshop will cover how marketing and data protection work together and the laws that apply; how to comply with your data protection obligations when planning your marketing activities and sending marketing communications; and what can happen if you get it wrong.
KEY LEARNING POINTS
1. An understanding of the laws that apply when marketing using personal data.
2. Why it is important to put data protection at the heart of planning your marketing activities.
3. The GDPR lawful basis to use for your marketing activities.
4. How to send B2B direct marketing by email whilst staying on the right side of data protection law.