AD:VENTURE DEVELOPING A CONTENT MARKETING STRATEGY
14 November 2022 — 5:45pm to 8:00pm
Venue: Online Event
The internet is essentially made up of content. If we step back from our screens, we can see that the internet is simply a means to navigate content, words, text, opinions, images, and videos...
The internet is essentially made up of content. If we step back from our screens, we can see that the internet is simply a means to navigate content, words, text, opinions, images, and videos. Consumers (B2C) and businesses (B2B) are searching for and engaging with content all the time, so content marketing is an opportunity for organisations to create the type of content that people want. The marketing element can be seen as a strategic way to create content to build brands and educate customers about the benefits of your products and services.
This workshop is designed to offer new businesses a basic understanding of what content marketing is and how companies can use it to differentiate themselves from their competitors for long-term growth.
Some of the key elements of content marketing you will learn in this workshop are as follows:
1. The importance of Content Marketing for SMEs
2. Developing Consumer persona (Who is the customer)
3. Using content research to find opportunities for your business
4. Develop content marketing objectives and strategies based on your customer persona and audience research.
5. Content topic (How to decide which content to choose)
6. Content marketing analytics
Dr Ali Hayder biography
Dr Ali Hayder has a PhD in Digital Marketing and entrepreneurship and has experience of working in academic, government and private sectors. He has conducted various workshops on Digital Marketing for small and medium business in the UK and abroad. The focus of these workshops is to explore how SMEs can use emerging technologies (machine learning, internet of things and data analytics) to develop effective marketing strategies. Ali has also worked for a B2B IT company as a Digital Marketing executive where he was responsible for developing and implementing their digital marketing strategy via SEO optimisation and social media marketing. More recently, he is teaching business and digital entrepreneurship related courses at universities from across the UK.